Skip to content
Saturday, October 17, 2026
GameNL Media

The musician gives his £25k prize cash award to grassroots live spaces

The singer receiving the award in his hometown
He was awarded the Mercury Prize recently in the North East

The artist has handed over the entirety of his twenty-five thousand pound honor prize money to the Music Venues Trust, which functions to preserve the UK's grassroots music venues.

He was given the prize on October 16 as his new release People Watching was chosen as the outstanding release of the last 12 months.

He has chosen to donate the funds to the MVT, in appreciation of the crucial part small stages played in his early career.

"I personally couldn't be pursuing this success if it hadn't been for all the gigs I did around the area, and further afield, when I was just getting going," said Sam Fender. "These spaces are legendary, but they are struggling."

From early 2023 onward, at least 150 of these locations have ceased operations – approximately 16 percent of the whole industry in the UK.

Recently, top acts like Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its initiatives to support the industry, by adding a minor surcharge to their ticket costs, which goes to help smaller concert halls.

He also participated, generating over £100k on his live tour to help thirty-eight grassroots venues across the UK.

The donation supported venues that were facing imminent closure due to challenges caused by water damage, blazes and family tragedies, as well as permit problems, legal disputes and sound issues.

Some locations obtained financial assistance in improving amenities and technical equipment that helped musicians and audiences.

"The idea that funds from performances in large arenas helps the smaller venues, where it all starts for artists like me, is just sensible," Sam Fender has said.

The band Pulp in concert
They are one of the many acts who gave their award winnings to good causes

Fender is among several artists to contribute his award winnings to good deeds.

Back when they earned the award in the mid-90s for their record the album, frontman the singer stated that the act would give their prize money to the non-profit War Child.

In 2002, musician Ms Dynamite split her prize among a few good causes, such as the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a grand to my local community centre, to their gymnastics class, because I did gymnastics when I was a child and they required better apparatus," Ms Dynamite explained to a publication.

Previously, Ezra Collective donated their prize money to the youth organization that developed their group, in addition to other independent music bodies.

Additionally the 1994 recipients they gave their prize to a multiple sclerosis charity after a close contact was identified with the illness.

"Receiving the award was ample," remarked vocalist Heather Small. "The prize was the extra but we didn't require the bonus, because we had the main prize. So our success impacted the lives of others."

Last week, the Music Venues Trust shared it had rescued two grassroots venues in that region, by placing them under local control.

One venue in that area and the second in Bristol were purchased under the community ownership program, which is supported by a national body and supporters who acquire "stakes" in the venues.

SJ
The writer

Samuel Johnson

A seasoned gaming journalist and industry analyst with over a decade of experience covering esports and game development trends.

GameNL Media

Type to search articles.